Image Recognition Technology Making The World a Shop Home window
The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These improvements are referred to as ‘third wave’ as they are riding the peak of mobile and online shopping. Actually, these disruptive technology are set to generate revolution in the retail sector. Amongst all these new tech trends, image recognition has been mapped out as the emerging technology that has the potential to create the highest effect on sales.
With image recognition technology mobile apps, systems and additional software can identify customers from their facial features. Actually, this technology can also be used to recognize different objects based on their features. Consequently the entire world has become a shop screen for the buyers where they can find direct hyperlink from the images of products printed on a billboard or in mags taking them to the online site or physical area of a retailer. Customers can have more personal knowledge with this technology since it allows systems and software program to respond to an individual. This allows the buyers to get and also scan their desired products very easily and quickly, which, help bridge the gap between on-line stores and physical shops. The technology enables the gadgets and/ or website to be intuitive and they react within an engaging way with the consumers. Actually, image recognition technology has the potential to become an authentic driving force for the retail environment.
In terms of product interaction, image reorganization enables buyers to create visual searches for this products they go for at their products. They are able to enjoy a fully personalized mobile or on the web retail experience while near a device. This image recognition technology actually makes it easier for cellular and online purchasers to experience and connect to products. And all these can be done by just scanning the picture on the smartphone or tablet. A number of brands are already by using this technology for his or her online and mobile customers in order to make item searching even more interactive and faster. Generally, most of such apps allow buyers tosnap an image of the product and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the result is produced to the consumers.
With such technologies retailers now have enormous opportunities; however, the benefits of these technology are however to be realized completely. In line with the recent market trends the experts have opined that around 12% consumers are likely to be using image reorganization technology by 2014. The retail sales too will be substantial up, thanks to these technologies. Image reputation technology also makes online transactions safer by enhancing the protection perspective of on the web or mobile payme.